Prince William and Kate Middleton are reportedly giving their social media a complete overhaul

Wpa Pool/Getty Images

The sudden change of Prince William and Kate Middleton’s Instagram handle has confused many fans, but some Twitter users are suggesting that they are trying to completely overhaul their social media personas — after all, their family has drastically changed within the last year. 

“Rebranding! Prince William and Kate Middleton get a new Instagram handle,” said royal expert Kinsey Schofield (via Twitter). “What a strategic move! Love the slow and subtle rebranding across your social media together with boosting the personal branding of the Duke and Duchess of Cambridge. Strategic marketing anyone,” wrote @richardpetrachi (via Twitter).  Others believe they are trying to follow in the footsteps of Prince Harry and Meghan Markle, who recently went through a social media overhaul themselves after stepping back from royal duties. Whatever William and Kate have planned, we can’t wait to get a little more insight and a closer look into their fascinating lives.

William And Kate Just Made This Big Change To Their Instagram

Handout/Getty Images

By Phoebe McRae/May 5, 2021 2:21 pm EST

Prince William and Kate Middleton are reportedly giving their social media a complete overhaul

Wpa Pool/Getty Images

The sudden change of Prince William and Kate Middleton’s Instagram handle has confused many fans, but some Twitter users are suggesting that they are trying to completely overhaul their social media personas — after all, their family has drastically changed within the last year. 

“Rebranding! Prince William and Kate Middleton get a new Instagram handle,” said royal expert Kinsey Schofield (via Twitter). “What a strategic move! Love the slow and subtle rebranding across your social media together with boosting the personal branding of the Duke and Duchess of Cambridge. Strategic marketing anyone,” wrote @richardpetrachi (via Twitter).  Others believe they are trying to follow in the footsteps of Prince Harry and Meghan Markle, who recently went through a social media overhaul themselves after stepping back from royal duties. Whatever William and Kate have planned, we can’t wait to get a little more insight and a closer look into their fascinating lives.

“Rebranding! Prince William and Kate Middleton get a new Instagram handle,” said royal expert Kinsey Schofield (via Twitter). “What a strategic move! Love the slow and subtle rebranding across your social media together with boosting the personal branding of the Duke and Duchess of Cambridge. Strategic marketing anyone,” wrote @richardpetrachi (via Twitter). 

Others believe they are trying to follow in the footsteps of Prince Harry and Meghan Markle, who recently went through a social media overhaul themselves after stepping back from royal duties. Whatever William and Kate have planned, we can’t wait to get a little more insight and a closer look into their fascinating lives.