Regional favorites and most-used brands
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Now, if this just sounds preposterous to you, there is an explanation that might help: these two brands are the most popular when the data considers all brands, drugstore and luxury, lumped together into one giant category. When, however, the two categories are split up, then the most popular luxury brands in the country are Laura Lee Los Angeles, IT Cosmetics, and Tarte.
It’s worth nothing that these results are based upon web searches, not actual purchases. Interestingly, Google also breaks down popularity by state, so Byrdie’s map shows you the most-searched makeup brand in the state where you live. New Yorker? Your most popular brand is department store juggernaut Estée Lauder. California? You more than likely love ColourPop. If you are more interested in which brands are actually used most often, then you might not be surprised to learn that according to Statista’s 2019 results, longtime drugstore staple Cover Girl is the most-used makeup brand in the country, followed closely by Maybelline and Revlon.
The Most Popular Makeup Brands In The Country May Surprise You
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Regional favorites and most-used brands
Now, if this just sounds preposterous to you, there is an explanation that might help: these two brands are the most popular when the data considers all brands, drugstore and luxury, lumped together into one giant category. When, however, the two categories are split up, then the most popular luxury brands in the country are Laura Lee Los Angeles, IT Cosmetics, and Tarte.
It’s worth nothing that these results are based upon web searches, not actual purchases. Interestingly, Google also breaks down popularity by state, so Byrdie’s map shows you the most-searched makeup brand in the state where you live. New Yorker? Your most popular brand is department store juggernaut Estée Lauder. California? You more than likely love ColourPop. If you are more interested in which brands are actually used most often, then you might not be surprised to learn that according to Statista’s 2019 results, longtime drugstore staple Cover Girl is the most-used makeup brand in the country, followed closely by Maybelline and Revlon.
It’s worth nothing that these results are based upon web searches, not actual purchases. Interestingly, Google also breaks down popularity by state, so Byrdie’s map shows you the most-searched makeup brand in the state where you live. New Yorker? Your most popular brand is department store juggernaut Estée Lauder. California? You more than likely love ColourPop.
If you are more interested in which brands are actually used most often, then you might not be surprised to learn that according to Statista’s 2019 results, longtime drugstore staple Cover Girl is the most-used makeup brand in the country, followed closely by Maybelline and Revlon.
